One Easter, I filled an outdoor planter with fresh purple pansies tucked in among yellow Easter Basket grass. Within a week, the planter had been raided by robins – the yellow grass popping up in bird nests in the trees throughout my yard that spring.
This Valentine promo piece reminded me of that wonderful interaction I felt with the birds back then. This time, the nest is feathered with raffia that invites the viewer to weave it in and out of a heart shape made with diecut circles.
Tiny swirls that recall the bits and shreds of bark and leaves the birds often carry in their mouths are used to embellish the card. The swirl is also the basis of a repeating pattern that decorates the back of the card and a large wrap-around label for the envelope.
Nature’s inspiration and a great interactive design concept have built a nest that anyone would love to receive.