The (Everything But) Yawn Identity

identity1Logos, stationery, expertly crafted paper promotions that excite the senses as they reinforce a brand. There are so many ways to transform paper into emissaries that convey a client’s image with a creativity that pushes the envelope, without shoving it completely off the table.

Yet after a few years in the design business, it is very easy to fall back on what we’ve done before – the same little tricks that have saved our butts time and again when deadlines loomed. Occasionally we need to be inspired, to recharge our creative batteries, and to remind ourselves that corporate identities can be more than just a subtle variation of what we designed for our last client.

That’s where the branding collection “Identity Suite” from Hong Kong publisher Victionary really comes in handy. While not all designs will suit all tastes, this sleek volume is just the kind of inspiration needed to get you thinking about the best way to pitch your next client, event, or even dare we say it – yourself.

Click for larger images:

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