Yupo are the Navy SEALS of the substrate world – the only way they could really surprise us at this point is if they somehow failed to surprise us. It’s a feeling that’s instantly emphasized by their fresh-off-the-presses new YUPO swatchbook. (Before we go any further, it’s a lowercase Yupo when referring to the company but YUPO when discussing the synthetic paper. Possibly the difference between seals and SEALS 😉
Between its covers you’ll find inspiration for new printing processes and applications, including glow-in-the-dark inks, scented varnishes, photochromic coatings, “new eye-popping images and incredible new looks in embossing and texture,” according to the company.