A moment of respect for our paper mills, ladies and gentlemen. Sometimes it seems they are all that stands between ourselves and a horrible, paperless existence of iPads and Facebook and little else (henceforth to be known as The Dark Ages 2.0). And hot damn can they market with the best of ’em.
Take Neenah Paper’s recent feting of all things postage stamp at the grand opening of the William H Gross Stamp Gallery at the Smithsonian National Postal Museum. Alyson Kuhn was there “as the ‘producer’ of the Correspondence Salon for Ladies & Gentlemen, a day-long papery paradise and philatelic fantasyland sponsored by Neenah Paper.”
Never ones to go anyplace empty handed, Neenah commissioned Studio A to design a “Classic Correspondence Kit” featuring a packet of the entire Classic line of papers (Columns, Cotton and Crest, Laid and Linen). The kit also contained a glassine envelope of unused stamps dating from the 1940s to the 1970s to encourage attendees to mail missives the old-fashioned way.
See, US Postal Service, we’re trying to help….