International Paper’s Odd ’80s Ad Blitz

We were paging through a small stack of Omni magazines from the early 1980s this week when we realized it wasn’t the science articles or fiction we were drawn to, but the ads.

There were some interesting ones, sure – just how big an ad budget did the Rosicrucians have back then, anyway? – but we found ourselves with a big dopey grin on our face when we came across this one from International Paper:



Turns out it was part of a much larger advertising campaign the company ran back then, which included different luminaries instructing us on how to do different things that involved paper: novelist James Michener on “How to Use a Library,” “How to Read Faster” by Bill Cosby (!) – you get the idea. (Click the image above for a PDF of the complete campaign.)


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