Effective Minimalist Identity

identity_125Despite the near limitless number of colors, printing techniques and papers we have access to today, often it is the most basic design and materials that succeed. Take this fantastically minimalist identity for Austrian carpentry company Tischlerei Gebrüder Falgschlunger, designed by Bureau Rabensteiner.

We’ve been unable to find any actual explanation of the individual pieces, but the photographs are quite compelling. From the wood brown of the business card, binders and tiny envelope, to the gold leaf logo, every piece evokes the nature-based quality of old world carpentry.

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Even the logo itself speaks volumes – a leaf containing the Nordic rune for tree, which at once calls to mind ancient traditions and the mythical past.

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