The use of blind embossing and detailed sculpted emboss were 100% required for overall design success.
– Kurt Gonsalves, Designer
Considering the finesse involved in the making of a stellar wine, you’d be hard pressed to find a more appropriate name for a wine brand than Precision. KMGDesign’s highly-detailed label for Balius Wines’ offering employs 4-color process, spot varnish, embossing and foil stamping to illustrate this simple truth in a unique way.
“The most consistent use of the term ‘precision’ historically has been regarding time and solar movements,” explains KMGDesign’s Kurt Gonsalves. “The intricacy and precision of clocks relate well to this. Artwork elements reflecting solar patterns and movement are the basis of the brand concept.”
Digitally printed by Multi-Color Corp.’s Collotype Labels on Avery Felt White 70 lb. Text pressure-sensitive labels, perhaps the most impressive aspect to this piece is just how ordinary it appears at first glance.
Yet, the longer you examine the label the more impressive it becomes, yielding up subtle details like the gold-foil gear that makes up the “o” in “Precision” and the tiny gold teeth that alternate with the black. “Combining process print effects with embossing and subtle use of spot varnishing make the ‘sun gear’ appear to have more depth and intricacy,” Kurt explains.
By the time you begin to get lost in the intricately embossed gears (tracing them with a fingertip and thereby enhancing the experience thanks to that sumptuous Avery Felt finish), it begins to dawn on you that the label is mimicking the stages of a wine tasting itself: appearance, feel and finish.
The “finish” in this case is the realization that what might look like a simple gold foil band at the bottom is in fact made up of blind-embossed clock gears of varying types and sizes. They also serve to subtly remind us what time it is: high time that we filled our glasses and toasted the handcrafted look and feel of this label. Salut!