Color & Share Promotion


Yes, the selection jury was stacked on this project. (We – as in PaperSpecs – produced this set of three letterpress postcards.) But the result was so bloomin’ wonderful, we know you’ll agree they have a well-deserved place in the Gallery!

The set, created in collaboration with some of our very talented friends, is a spring promotion piece recently sent to PaperSpecs Pro members as a “thank you” for their support. The team at Un-studio contributed the gorgeous design, Neenah Paper provided the scrumptious Crane’s Lettra Cover, and Full Circle Press delivered the stunning letterpress printing.

But the best part of this unique collaboration was the members themselves. Each postcard was designed so that recipients could paint or color using a medium of their choosing from watercolor to crayon to Sharpie.

Illustrations of the three spring motifs – sing, bloom and grow – were rendered with a light ink (PMS 7457) so the applied colors could take center stage. Once colored, the recipients could then mail out their colorful spring creations to spread the interactive fun.

Of course we asked members to send us photos of their final masterpieces, which you can enjoy here.

Color & Share Promotion was featured as a Paper Inspiration.


Project Details

Title Color & Share Promotion Client PaperSpecs Date March 2013 Design un-studio, San Francisco Print Full Circle Press,
Nevada City, CA
Paper Crane's Lettra 110 lb. Cover

Production Details

Dimensions 5" x 7" Print Quantity 1,000 Printing Method Letterpress Number of Colors 2 color (PMS 7457 and Orange 021)

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