Wayward Arts Typoccult


The design team at  The Workhouse has revealed its obsession with typography in Wayward Arts Magazine (Issue 18) from Flash Reproductions. Drawing connections between typefaces and tarot characters, the over-sized 12-card deck is nothing short of mythical, magical and magnificent.

Wayward Arts Typoccult - PaperSpecs

Intricate illustrations that appear on the front of each card are set in kaleidoscopic motion through a technique called scanimation – multiple sets of drawings/patterns are combined into a single composite image and a piece of acetate printed with fixed-width black bars is manually moved over the composite. Blinking, all-seeing eyes; twinkling stars; tipping scales; spinning pentagrams; and undulating concentric circles are some of the animated wonders here.

Wayward Arts Typoccult - PaperSpecs

The back of each card builds the stories of the tarot characters through clever copywriting and mystical illustrations – both products of copious, historical research; deep love of fonts; and great imagination. True typoccultists will find the secret meanings, metaphors and humor that embellish the content and visuals.

The triple-coated Chorus Art (Burgo) paper, which Unisource graciously donated for the project, printed the occult-perfect black and metallic gold palette beautifully. The set was presented in a black wrap (like a magician’s cape) secured with a brooch-like gold, hexagonal sticker.

Wayward Arts Typoccult - PaperSpecs


Project Details

Title Wayward Arts Magazine (Issue 18) Client Flash Reproductions Date April 2015 Design The Workhouse Print Flash Reproductions Toronto, Canada Paper Burgo Chorus Art

Production Details

Dimensions 8.75 x 11.5" Print Quantity 2,500 Production Time 3 weeks Printing Method Offset, screen print Number of Colors 2 colors (black + metallic gold) Finishing and Binding Diecut, hand collation


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