CHIPS Lunchbox


Design is often about finding inventive ways to get the job done. And we see some of the most inspired examples in the projects involving dimensional packaging. It’s challenging to make those dies work properly and cover surfaces so that graphics and type flow smoothly. You know … solving the ultimate form and function riddle.

The designers of this adorable lunchbox got it just right. The Children’s Health Investment Program (CHIPS) needed a way to hold the many various-sized pieces of educational materials they give out to parents. A lunchbox fit the bill nicely and conjures up some happy childhood memories.

Yupo synthetic paper was a great choice here – sturdy enough to withstand the diecutting, scoring, folding, and attaching of the handle and closure (so cute!) and the glossy print surface for that eye-catching yellow palette (those little footprints forming a heart sent us all into a collective “Ahhhhh!”).


Project Details

Title CHIPS Lunchbox Client Children's Health Investment Program (CHIPS) Date August 2012 Design O'Brien et al. Print PBM Graphics
Durham, NC
Traffic Works (conversion)
Huntington Park, CA
Paper Yupo Synthetic Paper

Production Details

Dimensions 9.5" L x 4" W x 8.5" H Print Quantity 3,000 Production Time 1 week printing, 2 weeks assembly Printing Method Sheetfed Number of Colors 4CP UV + PMS 1505 + overall satin varnish, one side, with bleeds Finishing and Binding Delivered flat sheets to Traffic Works, they mounted them to white chipboard and finished assembly


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