You Are Where You Live

Wood, glass, nails, steel and mortar are building materials that can be assembled to construct a dwelling only limited by our imagination and resources. How fitting then, that this brochure for a high-end construction company takes the essential elements of fine printing and design to build an exquisite marketing structure.

The combination of papers – Curious SKIN, Utopia U1XG Matte, Curious Metallics, Curious Translucent, and Gmund Ever – elevates the concept of living the dream. The varied textures, weights, opacities, and finishes come together to add depth, interest and a sense of solidity.

The concave and convex arcs of the roof at the company’s newly expanded headquarters, along with an iconic mobile located in its atrium, inspired the diecuts utilized throughout the piece. A screw post binding (a reflection of the architect’s design) adds a handcrafted touch, again reflecting the construction roots of this project.

From the rich, color-saturated spreads to the varnishes and elegant foils, the reader is treated to elegance, excitement and innovation at every turn of the page.

You Are Where You Live was featured as a Paper Inspiration.

 

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Project Details

Title You Are Where You Live Client Miron Construction Co. Inc. Date July 2012 Design Sarah Parker, Phil Weston, Jaime Leick, Jen Bauer Print The Fox Company Milwaukee, WI Paper Arjowiggins Curious Skin Mocha 141 lb. Cover, Metallics Cognac 111 lb. Cover, Translucents 29 lb. Writing; Gmund Ever San Francisco 21 lb. Text; Appleton Coated U1XG Matte 80 lb. Cover

Production Details

Dimensions 12.5 x 8” Page Count 48 Print Quantity 2,000 Production Time 1.5 months Printing Method Direct-to-plate Number of Colors CMYK; Foil Kurz 425; satin aqueous coating; metallic PMS 8582 + 7501; foil emboss Infinity 86; black halftone Finishing and Binding Diecut, foil emboss, spot gloss UV varnish, French fold, hand assembled matchbook fold, drilled, bound with screw posts


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