Marie Todd Branding

The right piece of jewelry can be intriguing, alluring, tantalizing and compelling. In this exclusive PaperSpecs and Neenah Paper video, Prado Studio’s Marilyn Prado-Test shares how a pendant was the inspiration for a line of Marie Todd packaging that exhibited those same qualities while epitomizing beauty for a luxury market.

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When jewelry retailer Marie Todd sought to sell candles and home fragrance products to a luxury market, the initial packaging wasn’t giving them the results they wanted. So they turned to Prado Studio to rebrand their identity and reboot their sales.

A piece of jewelry was the inspiration for the packaging’s design. A pendant from Marie Todd’s jewelry collection epitomized beauty, and was a keepsake designed to last an eternity. Those were some of the same values Prado Studio wanted the packaging to convey.

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Traditional boxes wrapped with Neenah Paper’s linen line created the elegance and refinement they were looking for. The packaging “needed a lot of texture and something that definitely embodies what the company is all about,” says Prado-Test.

Design techniques such as foiling and embossing created the desired effect. In fact, the detailed nature of the foil was particularly one-of-a-kind. “I have not done packaging this intricate with foil,” Prado-Test admits.

The result was a line of packaging that lives up to the high standards of a classic gem. It’s beautiful, it’s luxurious – and like Marie Todd’s pendant — it’s timeless.

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