Paperless Post Launches…Paper Cards

Surely we paper lovers can be gracious in victory – such refinement comes with appreciating the finer things in life. Which is why you will only find us congratulating Paperless Post’s decision to break with three years of tradition by adding a line of paper-based greeting cards to its “digital stationery.”

“PAPER” (the capitalization alone practically screams “we were wrong, paper is best”) by Paperless Post offers its 1.5 million registered users an assortment of cards on 120 lb. (16 point) and 250 lb. (32 point) card stock with an eggshell or soft-cotton-like finish, all starting at $1.50 each, including envelope.

The fascinating part is that what Paperless Post is really doing is allowing people to have a print version of the cards they design through the company’s website. Normally users can customize everything from font and text color to design. At present, only some of their e-cards are available in a print version.

As Paperless Post co-founder James Hirschfeld puts it, “The reality is that people live in a hybrid world and no one wants to be confined exclusively to one system or the other.”

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