Going Crackers over Crackers

I hate asking a stupid question (yea, yea … no such thing as a stupid question), but I have to admit that when I read about the Honorable Mention that International Greetings UK won for its Christmas Crackers in Roland DG’s Worldwide Creative Awards competition, well …

For those in the same query boat as I was, Crackers are decorative party favors widely used in the United Kingdom to celebrate a special occasion. They consist of a beautifully wrapped and decorated cardboard cylinder containing a paper crown (Not sure what the equivalent would be here in the U.S. Maybe a paper cowboy hat?), a motto (British joke or riddle), a snap (popping device), and a small gift or novelty item.

Back to the main story … International Greetings used a Roland VersaUV LEC-540 printer/cutter for this project as well as for prototyping its creative greetings products. The machine gives the designers the ability to print CMYK plus white ink, emboss, crease, and contour cut all from one device.

“We can quickly mock-up items that are almost like the real thing – this is a real treat for our design studio and most importantly the result is clients who are very happy with a highly creative, quality prototype,” said Dion Hester, designer at International Greetings.

For more info on International Greetings, please visit www.internationalgreetings.co.uk. For details on Roland’s VersaUV LEC-540 printer/cutter, visit www.rolanddg.co.uk.

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