Getting your static direct-mail piece to stand out in an animated world has always been a challenge, which is why we love the simplicity of the new GIFpop postcards. Using that old-but-awesome lenticular technology, GIFpop allows you to move the animated GIF from your client’s website straight to paper. You simply upload two images, and this Brooklyn company will do the rest.
Be warned, these aren’t cheap. At $15 each, you’ll want to save these for those premium potential clients. Still, it’s nice to have a little something extra in the toolbox when it’s time to make a truly unique impression.