Tuesday, September 25, 2012
2:00 p.m. Eastern (11:00 a.m. Pacific)
PaperSpecs and Kallima Paper present “The Ultimate Presentation Folder,” a free webinar created to give designers useful tips about the production process along with inspiring examples so they can design their own ultimate presentation folders.
Palo Alto, California – September 12, 2012 – One flap or two? Glued pockets? Thick scores or gussets? Printer’s template or custom design? There are so many pieces of information to gather and decisions to make when designing the perfect presentation folder.
In PaperSpecs’ free webinar, “The Ultimate Presentation Folder,” designers will get an inside look at the production techniques involved in making presentation folders, gain insight into how a printer can become your best creative partner, and learn the secrets for creating folders that are useful and unique.
“Presentation folders are a great method of communicating your message while still affording some versatility,” says webinar guest speaker, Kristopher Gasch, director of Marketing at Fey Printing.
“I’ll discuss the process of creating a presentation folder from design through printing, diecutting, and into assembly. We’ll also talk about ways to cut costs and use what your printer already has on hand. Plus, I’ll show some alternative layouts to help designers move beyond the standard two-pocket folder,” explains Gasch.
Highlights from the webinar will include:
- Overview of production techniques and processes for presentation folders
- Standard layouts and how best to utilize what your printer already has
- Planning with your printer and the importance of building a relationship
- Ideas and inspiration from examples of ultimate presentation folders
- Considerations for choosing the paper for your presentation folder
With a little creativity, beautiful paper and a good relationship with their printer, it’s easy for designers to create a memorable and useful tool for their clients.
“Our special guest speaker has years of insight consulting with clients in many industries and inside experience with his family’s third-generation printing business to bring the best of both worlds to our webinar,” says PaperSpecs Founder Sabine Lenz. “As a designer myself, I know this is going to be one of our best events yet!”
Don’t miss “The Ultimate Presentation Folder.”This webinar is free thanks to the generous support of Kallima Paper.
Space is limited so reserve your seat today for “The Ultimate Presentation Folder”at www.paperspecs.com/webinar.
About Kristopher Gasch
Kristopher Gasch is director of Marketing at Fey Printing in Wisconsin Rapids, Wisconsin. Representing the third generation in a family-owned business, he also manages print accounts across the country for clients in the food service, paper manufacturing, retail packaging, and graphic design industries.
Fey Printing’s 5 divisions are located in Wisconsin Rapids, Wisconsin and serve clients across the United States, Canada, South America and Western Europe. Providing solutions for offset, digital and letterpress printing as well as bindery services, graphic design and a fulfillment center, Fey Printing has partnered with companies, designers and print buyers for 80 years.
About Kallima® Paper/Tembec Paper Group
Kallima® is the Tembec Paper Group’s signature brand encompassing a range of high performance coated cover paperboard products used in commercial printing, publishing, prestige packaging, high-impact graphic corrugated containers, point-of-purchase displays and litho-laminated packaging. FSC® -certified Kallima® Coated Cover is ideal for presentation folders, direct mail, greeting cards, menus, calendars, book covers and much much more. Kallima® helps printers and designers print better and save on costs without sacrificing on quality or creative freedom. All that with the reassurance that they are choosing a product that is made in accordance with the most rigorous responsible forestry standards in the world.
To learn more about the Tembec Paper Group and Kallima®, please visit www.kallima.com.
Finding the most accurate information on paper availability, green certifications and trends like digital paper options is a challenge for designers, print buyers and paper purchasers worldwide. This reality inspired Sabine Lenz, designer and author, to create PaperSpecs, the first independent and comprehensive Web-based paper selection tool. The search mechanism is specifically designed to help paper specifiers easily and quickly find the paper that meets their project’s sustainability goals, creative vision and process requirements. You can connect with PaperSpecs on Facebook, Twitter and Pinterest .
Copyright 2012. All brand names are the property of their respective owners and may or may not be trademarked.
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Palo Alto, CA 94301