Free PaperSpecs Webinar – ‘Creative Marketing with Digital Print’

Tuesday, Oct. 23, 2012
2 p.m. ET (11 a.m. PT)

PaperSpecs and Neenah Paper present the free webinar “Creative Marketing with Digital Print.” Designers will be inspired by the trends in digital printing today and see examples of well executed, high-end designs from HP Indigo customers around the world.

Palo Alto, Calif. – Oct. 11, 2012 – According to a recent design print survey, 87% of designers buy or specify digital print. And for good reason. From shorter runs and quick turns to ease of workflow and the ability to customize projects, digital printing has opened new and ever more creative marketing opportunities for designers and their clients.

In the next PaperSpecs webinar, “Creative Marketing with Digital Print,” special guest speaker Vivian Cohen-Leisorek will talk about the newest trends in digital printing.

Cohen-Leisorek leads the General Commercial Print and Direct Mail segments for the Indigo Division of HP. This vantage point allows her to see firsthand some of the most innovative work being created today.

In the free, 60-minute webinar, she will inspire designers and print professionals by sharing:

  • Creative ways to use digital printing to help clients grow their businesses
  • 12 well executed, high-end print samples from around the world
  • Back stories that reveal how these successful projects were done

“Advances in papermaking and growth in the variety of papers, especially textured and uncoated options suited for digital printing, have made it more viable for designers,” says Sabine Lenz, founder of PaperSpecs. “Add in customization, special effects and interactive experiences for the print user and now you have an irresistible recipe for marketing success.”

As businesses seek to find the most effective marketing mix, designers and print buyers will play an increasing role in advising their clients on the latest digital printing techniques.

So if you want to know more about the creative ways digital print can help you and your clients meet business goals, you don’t want to miss “Creative Marketing with Digital Print.”

This webinar is free thanks to the generous support of Neenah Paper. Space is limited so be sure to reserve your seat today for this free webinar at

About Vivian Cohen-Leisorek
Vivian leads the General Commercial Print and Direct Mail segments for the Indigo Division of HP. Her favorite part of the role is getting to meet hundreds of print service providers from all corners of the world and see firsthand innovation at work. Since joining HP in 2006, she has held a variety of roles in strategic marketing, including product manager of the Indigo 7600 Digital Press. Prior to the graphic arts life, she worked for a leading technology services company and co-founded a start-up. She holds a Bachelor of Arts in Journalism and a Master’s in Business Administration specializing in Marketing. She speaks three languages and lives in Israel with her husband and children.

About Neenah Paper
Neenah Paper (NYSE: NP) is an innovative leader in the creation and manufacturing of premium, specialty and sustainable papers used for premium writing, text, cover, private watermarks and specialty needs. The Neenah signature portfolio includes market leading brands such as CLASSIC®, ENVIRONMENT®, CRANE® and SUNDANCE® Papers, and in 2012 the company added the ASTROBRIGHT® and ROYAL Brands. The company also produces envelopes in thousands of unique styles.

Neenah is committed to developing relevant mobile and online technologies including the Neenah Paper Cabinet™ for Desktop tool and the new Neenah Cabinet™ for iPad app. With multiple manufacturing facilities in Wisconsin, prime importance is also placed on recycled and alternative fiber products through the Neenah Green initiative. Visit for more information or call (800) 558-5061. Follow Neenah Paper on Twitter: @neenahpaper; subscribe to the Neenah Facebook page; or visit Neenah’s blog, Against the Grain.

About PaperSpecs
PaperSpecs is a small, independent team on a mission: To provide inspiring, objective, practical, up-to-date information about paper and printing technologies via easy-to-digest tips and tricks, entertaining back stories, and expert insights. PaperSpecs helps to guide creatives from their initial inspirations to the meticulously designed, beautifully printed and finished projects print and paper lovers cherish. PaperSpecs is exclusively for designers, print buyers and paper professionals who feel a deep passion for the tactile and powerful experience that is paper and print. You can connect with PaperSpecs on Facebook, Twitter and Pinterest.


Copyright 2012. All brand names are the property of their respective owners and may or may not be trademarked.

Sabine Lenz
127A Coleridge Ave
Palo Alto, CA 94301
T: 650-321-5152


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