The Sweet Strategy Behind OREO Cookies’ Personalized Packages

The perfect packaging used to be in the eye of the designer, but thanks to digital printing, consumers can get in on the creative fun. In this webinar, brand experts Lauren Fleischer, brand manager for Global eCommerce at Mondelēz International, Stephen Spencer, senior designer and inventor with Maya Design Group and Doris Brown-McNally, HP marketing executive, went behind-the-scenes of the OREO Colorfilled campaign, detailing how it went from a wild idea to the first step in a larger e-commerce strategy. Learn how digital printing can take design in unheard of directions and create new connections between marketers and consumers.

Speakers: Lauren Fleischer, Mondelēz International, East Hanover, NJ; Stephen Spencer, Maya Design Group , Pittsburgh, PA; Doris Brown-McNally, HP, Worldwide
Date: February 11, 2016

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