Edamame – One Smart Bean

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We wanted to create packaging that was easy to use, good for the consumer and good for the environment.

– Hylton Warburton, art director/designer/illustrator

It’s not often that the packaging is literally the product. But that was the case for The Fair Food Company’s “Edamame – One Smart Bean” container, which was created to educate the local public about the healthy properties, as well as the sustainable farming and production, of edamame beans. “This project was all about turning the product waste into packaging that could house the product, creating a complete cycle and sustainable process,” says Hylton Warburton, art director/designer/illustrator at The Hardy Boys.

Warburton’s team worked with printer Hirt & Carter to produce the packaging in just three weeks from concept to final delivery. The container was made from a combination of recycled paper fibers and edamame pods left over after the product was eaten. The earthy, lighthearted design was screen printed with three colors of vegetable inks.

“This was the first time we have developed a paper specifically for one purpose, and we discovered that it’s a lot more difficult than we thought,” Warburton says. “We were, however, very happy with the result.”

Another highlight for Warburton was creating a fun, character-driven story across all the brand’s elements, from packaging to corporate identity to vehicle branding.

 

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Project Details

Title Edamame, One Smart Bean Client The Fair Food Company Date May 2015 Design The Hardy Boys Geoff Paton, Michelle Caley, Hylton Warburton, Ryan Morgan, Peter Doubell Print Hirt & CarterCape Town, South Africa Paper Custom paper made of Edamame pod waste and paper fibers, created only for this product.

Production Details

Dimensions 71 x 134 x 150 mm Production Time 3 weeks Printing Method Screenprint Number of Colors 3 colors (vegetable inks) Finishing and Binding Diecut, with 2 compartments, assembled by hand


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