You know it from labels, sticker and decals – kiss cutting.

Actually a form of die cutting kiss cutting is run on a letterpress or flexographic press. A very light impression cuts through the adhesive top layer (label) and the attached backing material is left intact.

How it works
The die-cut process involves a metal tool that is shaped into a specific form and then mounted on a die-cutting press. This press can cut through a wide range of materials quickly and easily. Think: cookie cutter.

Die-cutting includes cutting paper as well as scoring, kiss cutting and perforating, which can be combined into one pass through the press.

Kiss cutting is commonly used for stickers, adhesive labels and similar applications and can be done on a variety of materials like adhesive-backed foils, papers, vinyl and more.

And I know you are wondering, so…This die cutting process gets its name from the knife or the steel rule die that cuts through the top material, but only ‘kisses’ the backing paper without cutting it.

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