May 23 Newsletter
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PaperSpecs Talks Paper. 5/23/12

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Papermill Store

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Here's your weekly treat of paper news, tips, inspiration, and oh-so-cool offers!

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In this edition:

  • Profile: A Creative Toolbox – Neenah Paper
  • Member Tip: The Multi-channel Super Highway
  • Pioneers of Recycling – Cascades
  • Record-High 2011 Paper Recovery Rate – AF&PA
  • Updated Polyart Line – Arjobex
  • In Other News
  • Paper Gallery What is This? A Poster.  A Book.
  • Paper Tip: How Seven Simple Words Can Save You
  • paperprofile
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    A Creative Toolbox

    NeenahCabinetWhen you build something, you make sure that you have your materials and your toolbox handy. The same is true when you create a print project.

    Neenah Paper obviously provides the materials, an unsurpassed selection of premium uncoated papers. They now also provide the toolbox to help you choose and efficiently specify their papers for any type of project.

    Maybe you’ve used swatchbooks and print promotions for reference when choosing papers in the past. And while nothing can replace the tactile nature of paper, Neenah’s online tools are a close second to the real deal.

    For more information about what Neenah Paper has to offer, visit www.neenahpaper.com.

    Read the complete profile.

    PaperSpecs Pro Member Tip
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    The Multi-channel Super Highway

    Ten minutes into the seminar on multi-channel marketing, the majority of the attendees obviously felt left behind. The acronyms and statistics were flying by at an incredible speed.

    KPIs (Key Performance Indicators) … Reinvented Consumer Life Cycle Model (being the visual person that I am, I immediately thought this model looked like a futuristic Star Trek monitor, but I digress) …

    Read the complete Pro Member Tip.


    ... and while you're in the Members Only area, check out
    the latest mill promotion "eQ Journal 004" by Sappi Fine Paper.


    If you are not a PaperSpecs Pro member yet, join today!

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    Pioneers of Recycling

     “Long before recycling and the expression “sustainable development” became popular, Antonio Lemaire and his three sons were already incorporating recycling into the family business.

    “One person’s trash is another person’s treasure,” recounts a recent edition of the Cascades newsletter.

    “It was in his family’s kitchen that Antonio Lemaire conducted chemistry rather than cooking experiments while trying to make a pulp from old cardboard boxes. The founding of Drummond Pulp & Fiber in 1957 stems directly from one such experiment that involved combining waste paper with water and conducted with his wife’s electric mixer.

    In 1964, Antonio Lemaire and his sons officially started the manufacture of paper from recycled fibers when purchasing a mill in Kinsey Falls (Quebec) that was formerly owned and decommissioned by Dominion Paper Co. With this acquisition, Cascades Paper Inc. was established.”

    Recycling an age-old family tradition indeed.
    Record-High 2011 Paper Recovery Rate

    The American Forest & Paper Association (AF&PA) announced the 2011 recovery rate of paper consumed in the U.S., which has reached a record-high 66.8 percent.

    The level of paper recovery for recycling achieved in 2011 is nearly double the industry benchmark of 33.5 percent set in 1990, the year the industry established its first recovery goal.

    "To have nearly doubled our industry's recovery rate in just two decades is an amazing achievement," said AF&PA president and CEO Donna Harman. "Paper recovery for recycling is an important part of our Better Practices, Better Planet 2020 sustainability initiative, and I am proud of the commitment our industry continues to make toward increasing paper recovery and building on our legacy of sustainability leadership."



    Visit Must Haves to order some of the latest mill offerings like ...
    MagneCote Mini Swatchbook

    Updated Polyart Line

    PolyartArjobex was at drupa this month showing off its synthetic paper offering – Polyart – with more options than you may remember.

    A Polyart Digital can now be used for short, customized and just-in-time runs. Polyart Digital is HP Indigo certified on all series including the new 5600 and includes weights of 72, 124, 154, 224 and 274 gsm.

    Polyart synthetic papers have also enhanced the creative appeal with a range of iridescent coatings that comes in a set of opalescent shades (gold, blue and green). This adds an interesting sheen. Polyart Iridescent comes in special grades for IML, Wet Glue and Self-adhesive as well.

    As a special offer for PaperSpecs Pro members, please log in and select “Mill Swatchbooks” to request the Polyart swatchbook.
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    What is this? A Poster.  A Book. 

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    See more inspirational examples at the PaperSpecs Gallery.

     
    In Other News
  • Pinning with PaperSpecs
    PaperSpecs is now on Pinterest. Check out our latest pins at ...

  • Feltron Sews It Up with Mohawk
    The paper, sewing and embossing make the Feltron Biennial ...

  • An Unusual Way to Shelve It
    The book celebrates the innovation and inspiration of this ...

  • Mobile Marketing Incentive Program
    During July and August, the USPS is offering an upfront two ...
  • PaperSpecs Pro Perks
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    Special discounts and offers for PaperSpecs Pro members.  
    Special Price on Laura Tarrish Necklace

    Think of this beautiful necklace as a deconstructed “message in a bottle.” PaperSpecs Pro price is good through June 15, 2012.

    Log in to find out more and
    get your discount code.

    Pinhole

    If you are not a PaperSpecs Pro member yet, join today!
     

    papertip

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    How Seven Simple Words Can Save You

    tips 051612When that meeting or conversation gets off to a rocky start – whether tense words are exchanged or you just don’t seem to be connecting – it’s time to push the reset button. There’s one phrase that can turn it all around.

    Has this ever happened to you? You’re talking to a client, or perhaps your boss, and you realize the conversation has gotten off on absolutely the wrong foot. You may have learned new and unexpected information from the other person that renders everything you’ve said irrelevant.

    You may have walked in with an assumption that was just not true. Or, you find you’re not connecting, and tension and anger start to creep into the exchange. It really doesn’t matter. What does matter is that a potentially productive business conversation has become awkward and stilted – or even worse, superheated and combative.

    Read the complete Paper Tip.

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