Forty-six years. That’s how long the colors of ASTROBRIGHTS Papers have been adding that WOW factor to flyers, direct-mail campaigns, brochures and anything else you want noticed. As a matter of fact, it was man’s first walk on the moon that inspired the brand’s name and color names. ASTROBRIGHTS originator Chuck Hodgdon shares his story in this short two-minute video.
Now, almost five decades later, Neenah continues to support the fans of this bold and iconic brand with expansions that turn ASTROBRIGHTS Papers into a line for almost any application. We’ll talk about the new items in a minute; first let’s talk about the power of color and a new end-use sampler piece you’ll want to get your hands on right away.
Did you know research shows that color improves readership by as much as 40% and can increase direct-mail response rates by 20%?
ASTROBRIGHTS Papers allow you to start with color — bold, bright, vivid color — so just one color of ink is all it takes to make a brilliant statement on any application.
Check out these impactful one-color samples and more in Neenah’s new ASTROBRIGHTS One Color Sampler.
It’s easy to create an eye-catching little pop-up box with LUNAR BLUE, 100 lb. Cover, plus PMS 288U.
Silver metallic ink is all it takes to make a statement. This door hanger is printed on ECLIPSE BLACK 80 lb. Cover.
Add PMS 877 to RE-ENTRY RED 100 lb. Cover and you’ve got a mouth-watering table tent menu.
When you have LIFT-OFF LEMON 80 lb. Cover as the base, all you need is black ink to create a get-noticed postcard.
Simple can mean elegant with this tone-on-tone invite and matching envelope. VENUS VIOLET 65 lb. Cover and 60 lb. Text pairs nicely with PMS 2685U.
An identity system that presents its brand in color really packs a punch on TERRA GREEN 70 lb. Text as the letterhead and SOLAR YELLOW 60 lb. Text as the envelope. And the business card offers double the impact on the new SOLAR YELLOW/TERRA GREEN Cover.
The ASTROBRIGHTS Papers expansion includes:
New Weights: 50 lb. Text/20 lb. Writing, 70 lb. Text, 80 lb. Cover and 100 lb. Cover. The new weights are all available in the eight most popular colors, and 80 lb. Cover is available in all 25 colors.
Digital: Adding to the existing 65 lb. Cover, now new 80 lb. and 100 lb. Cover are available in seven different colors.
Matching Envelopes: Now available in all 25 colors in 33 different sizes.
Duplex Papers: Neenah kicks it up a notch with the addition of three duplex papers, available in 135 lb. Duplex Cover: Solar Yellow/Terra Green, Solar Yellow/Bright White, Terra Green/Bright White.
PaperSpecs readers, enter to win one of 50 ASTROBRIGHTS One Color Samplers today! Hurry: Contest ends midnight ET March 10th. If you miss out, contact your Neenah sales representative.
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