Hola! from Barcelona


Imagine if you were handpicked to design something for fun, and then you got to handpick a charity to give all of the proceeds from its sale to.

What would you design? Who would you donate to? Oh, one caveat, could you scale your design down to fit on a business card?

Katie Barcelona knew exactly what she’d do when MOO.com selected her to design this month’s feature collection Tiny Papers, Big World for MOO’s The Luxe Project: Great design can change the world.

Katie’s collection launches today on MOO.com. As a matter of fact, her designs are so hot-off-the-presses that we didn’t even have time to get actual photos of the cards, so we’re showing you her artwork. To see the collection, go here.

It’s no surprise that Katie, with the last name Barcelona, has always been inspired by the travel bug. “Travel is the texture of my life and the ink to my creativity. I grew up in a painfully small town lacking any diversity, and since leaving there, have been constantly drawn to new cultures inhabited by people different than myself,” says Katie.

Katie’s collection, Tiny Papers, Big World, was directly inspired by one specific trip. Happening upon a flea market while traveling through Barcelona years ago, Katie spotted this collection of vintage cigarette papers from all over the world.

She has since been carrying the papers around the world with her, waiting for the opportunity to let them inspire her work. “The Luxe Project was a perfect fit, and my chance to use these designs for inspiration,” Katie said.

The Luxe cards are the thickest business cards available, and can be ordered with a white center, or with an optional blue, red, or yellow center seam of color, sandwiched between two sheets of Mohawk Superfine to add a pop of color to Katie’s graphic black and white designs.

Continuing along with her travel theme, Katie selected Global Vision International (GVI) as her charity of choice.

GVI builds volunteer programs around the world to assist communities in environmental research, conservation, education, and community development. “GVI is one of the most respected international volunteer organizations. It’s a meaningful way for people — and they have a student program — to experience new places, different cultures, and make a contribution to those places and cultures,” explains Katie.

Katie’s collection is part of a larger program that MOO launched this past January. The Luxe Project is a year-long, charitable initiative that offers limited edition business card designs, developed by guest designers and illustrators.

Each month a new collection is debuted, and 100 percent of the net proceeds are donated to that designer’s charity of choice.

Michael Osborne designed the February collection. His cards were inspired by Valentine’s Day. The proceeds from his Card of Hearts designs went to Joey’s Corner, a nonprofit organization that is near and dear to Osborne’s heart.

Last month’s Camera: positiv and Camera: negativ collections, designed by MOO.com Creative Director, Dan Rubin, supported Harmony Foundation, the charitable arm of the Barbershop Harmony Society.

MOO and PaperSpecs will be giving away a Luxe Business Card Pack of 50 to five lucky PaperSpecs readers! Please enter your name into the drawing before midnight, Monday, May 14, 2012. Winners will be notified by email and will have until August 31, 2012 to order their cards.


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