Young children are notorious for preferring to play with the boxes items arrive in more than the items themselves. And in the case of this clever packaging for Zara Kids, who could blame them? Created with a flush fit paper tube, the eyes of the characters are printed on the neck underneath, with die cuts in the cap allowing for crazier and crazier facial expressions as you turn the base. I could happily while away an hour interacting with these tubes that simply beg to be played with.
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