When you want to attract nearly 1,000 designers to a show about paper, you really want your invitation to walk a fine line between simple and sophisticated. Get too fancy and you start inviting professional criticism from your target audience; don’t get fancy enough and you fail to entice. The piece McGuffin Creative Group crafted for 2016’s Veritiv Chicago Paper Show accomplished this beautifully, taking the event’s theme – Mix, Match & Make – very much to heart.
Find out more about Veritiv Chicago Paper Show Invitation.
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