The design team at Opolis Design Inc. (Portland, OR) that helped Nike launch its fleecewear line knew the marketing materials had to reflect the pride and excitement this sportswear giant was feeling about the product.
“Nike Sportswear was reengineering vintage styles in a really high-quality way,” explains Dan Richards, principal at Opolis Design. “The fleece (made with a special method using old Japanese loopwheeler machines), the raw book board on the cover, and the uncoated stock evoked just the right vibe – a handcrafted vintage feel.”
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