Lee Lee’s Bakery Packaging Video

Making your bakery stand out in New York City is tough, even if you’ve been serving up the best rugelach – a tasty Jewish pastry –  for years and years. Yet DataGraphic managed to help Lee Lee’s Bakery do just that by crafting packaging that deftly captures what has made it a beloved Harlem institution for decades – the personality of its founder, Alvin Lee Smalls.

Though rightfully renowned for the gourmet rugelach he bakes up fresh every day, Alvin’s smiling face is another reason why people keep coming back to Lee Lee’s Bakery…and that face is front-and-center on the top of these distinctive carry-out boxes. The portrait has an almost zine-like feel, instantly calling to mind the handmade quality of his pastries.

Find out more about Lee Lee’s Bakery Packaging.


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