The Amazing Work of an Alter Ego

If Sasha Fierce was once the channel through which Beyoncé set stages across the world to rocking, then why can’t a designer tap into that same kind of inspiration for a little design gyration? While I’m not quite sure if wild hair tossing and hip shaking is akin to concepting and hand lettering, I do know the creative spark of alter ego has shaken it up for designer Brian Neumann a.k.a. Labzeus.


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