Want to break through the fugue state in which your potential clients find themselves after years of digital fatigue? Hand them a chunky block of your best work tucked neatly between covers that feel more “Etsy” than “business as usual.” The IDEO Snapshots package that Volume Inc. came up with for the Palo Alto design firm infuses the traditional recent-projects brochure with a dramatic sense of “unboxing.”
Consisting of twenty-five 5.5 x 7.5”, double-sided cards – each digitally printed – the package neatly lays out dozens of IDEO’s recent design projects from around the globe. An engaging photograph and breezy call-out on the front of each card is backed up by everything you could possibly want to know about the job on the back: What was the challenge? How was it met? What did the client think of the outcome? This information is further spiced up by fun and informative factoids sprinkled throughout (e.g., a project required the creation of “87 digital mockups”).
Find out more about Ideo Snapshots.