When you seek to provide the nation’s top hotels and spas with luxurious body lotions and other high-end amenities, what approach should you take with your print communications? In the case of William Roam, the answer is classy yet playful, thanks to the use of several printing and finishing techniques.
“They wanted to be represented as an American-made company—while feeling polished, unique and elegant,” explains McClure at Miles Design. William Roam also wanted to use recycled paper, which posed its own challenges.
Find out more about William Roam Stationery.