Clothing was the cause of political unrest and societal change long before the public burning of bras (an act that the ladies of the Rational Dress Society, a group founded in London in 1881, would surely have understood). Those Victorian ladies advocated for comfortable, beautiful and less restrictive dress. The name of the 21st century clothing company pays homage to this interesting bit of fashion history and serves as a jumping-off point for a very stylish brand identity.
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