When I think of Hawaii, there are some stereotypical images that come to mind immediately – fragrant orchid leis, surfboards on the beach, those flowery shirts that Magnum P.I. wore. Happily, Un- studio chose a palette and graphics for this packaging project that showed a more intimate side of paradise.
The natural environment serves as inspiration for the design of the client’s coffee bags, but it’s executed in a way that makes you feel as if you’ve stumbled upon the real Hawaii – an untamed and beautiful place. Center stage is a medallion logo with an image of the wild boar set against a deep teal background. The color combination creates a striking contrast.
Find out more about Big Island Coffee Roasters.