Andina Identity

So, your client manages money, lots of money … at least you hope it’s lots of money. This can be a tricky identity to create. On the one hand, the firm needs to be conservative (no one wants hippie-dippie Howie investing their capital). On the other, the look should speak to the company’s expertise and success in a tastefully upscale way. How did this design fare at the closing bell?

 

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