Blackbird General Store Identity Video

If there’s someone in your life who still somehow disputes that “packaging is everything,” we humbly suggest that you deposit them in the Blackbird General Store at your earliest convenience. While it’s true that this “modern, chic” little shop in Old Town Calabasas (Calif.) offers a host of tempting gourmet foods, jewelry, toys and accessories, what separates it from the dozens of other “general stores” you’ve no doubt traipsed through over the years in the west is the tasteful, unifying identity crafted for it by EnZed Design. What’s particularly impressive is just how much mileage they’ve managed to get out of their logo, which beautifully mimics the distinctive typography and complexity of illustration that were all the rage in 19th Century America.

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