‘Away Days’ Book Video

It always seems a little vulgar when big business dips its tentacles into a subculture, particularly one as grounded in youthful rebellion as skateboarding. Yet by most accounts Adidas Skateboarding – a line of footwear and apparel designed by skateboarders for skateboarders – gets it, promoting the sport as vigorously as it does its shorts, sneakers and tees. It’s an approach that’s been smartly carried over to the companion book for “Away Days,” a full-length film featuring the grinds, ollies and other breakneck maneuvers of Adidas’ global skateboarding team.

 

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