Being creative is a valuable asset. Being creative AND funny is a priceless gift indeed… a gift that clients of design agency One Trick Pony receive each year at the holidays.
As it happens, the agency is located in the south New Jersey town of Hammonton, which is also home to Nelson Johnson, the author of the book that inspired the HBO series, Boardwalk Empire. Several of One Trick Pony’s clients mentioned seeing a “Hammonton” sign in different episodes, so they wanted to tie that into the theme for this holiday gift – lovingly referred to as “Alcoholidays.”
These creative folks packaged a variety of bottles (yes, of booze) as if they were unearthed from a prohibition era secret vault. Each bottle was wrapped in a 6-page newspaper that featured 1920’s era stories about Hammonton, One Trick Pony and its clients.
The newspaper was created from square one (designed and written by the staff). Especially fun were a number of period-based ads showing what their clients’ product advertisements might’ve looked like back in the day. Hangtags complete with a fake moustache secured the newspaper around the bottles and absolutely tickled my funny bone.
Delightful – wonder how I can sneak onto their mailing list? Hmmmm…
The Alcoholidays was featured as a Paper Inspiration.