DVice One (1)

72DViceOne

The inspiration for this capability brochure came from trying to reassemble elements that dropped out of a project folder! To get that look of papers no longer in perfect alignment, the 4-page forms were diecut to produce angles reminiscent of a Stealth fighter jet. The spreads were then gathered together and secured with a clear rubber band.

“A binding method to torture the printer?” you ask.

“No! To show off the printer’s capabilities … and the design’s twisted beauty,” I reply. (Not to mention the spreads turn into posters should you so desire.)

But it’s also the little things that are Dvine – the debossed dialogue box on the front cover is topped with a business card-sized pocket that houses an introduction card.

“Did they include a thumb-notch to help you get the intro card out?” you ask.

“Yes! But this one is off center and in the shape of a 1,” I reply.

The piece definitely took guts to produce – from the design to the copy, from the images to the execution – and had to have been passed around, discussed and admired. And that’s the whole point!

DVice One (1) Brochure was featured as a Paper Inspiration.


Project Details

Title DVice One Client Digital Color Concepts, WITH,
Peter Hapak
Date October 2007 Design Jonathan Gouthier, Peter Hapak,
Maria Peracchio
Print Digital Color Concepts (DCC)
New York, NY
Paper ArjoWiggins Conqueror Brilliant White Wove 111 lb. Cover; Curious Collection Ionised 92 lb. Cover

Production Details

Dimensions 13" x 19" Page Count 24 Print Quantity 3,000 Production Time 4 weeks Printing Method Offset Number of Colors CMYK + match metallic, match gray and second hit of black Finishing and Binding Nested diecut pages held together with clear rubber band, diecut angular shape of each spread, blind deboss on front cover with hand-attached slipcase with inside card


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