Over the years studies have shown that the more tactile the experience, the more an audience becomes connected to the brand they encounter. This recent “One Country, One Constitution…” print – designed, foiled and embossed by Baugh Graphic Finishing House – is a poignant example.
UV Printed (CMYK + Brown) by Printing Partners on 90 lb.Crane’s Lettra Fluorescent White Cover, this, the 6th print in Baugh’s “U.S. Landmarks” series, features an impressively large, multi-level sculptured emboss of the U.S. Capitol building.
What’s striking here is the sheer level of detail that was worked into the brass die. Not only did they include the columns in the “front”of the dome, for example, but if you look closely you can also glimpse (and feel) the columns “on the opposite side”of the building. And because it’s a multi-level die, you can actually feel the curvature of the dome, columns and other intricate details that abound in this 20-x-30-inch piece.
The tactile qualities lent by this superb emboss are, of course, bang on trend with the Top 5 Print Design Trends [PRO members, your video awaits] and also give the poster additional visual allure, as well.
This is all set against a stirring backdrop of the original Constitution. In the foreground, the American flag, rendered in Red and Blue foil, flies from a foiled pole, while the building’s Statue of Freedom (also foil) looks on in silent contemplation.
What I really love about this is how little foil was actually used in relation to the sheer size of the artwork. I think once we make up our minds to go with foil, we’re often tempted to use vast amounts of it. Here it’s deployed in minute quantities where appropriate, and as a FOIL to the embossing. (Frankly I’m amazed that it’s taken me this many years to use that pun ;-))