What is it about tins? Is it the oh-I-can’t-wait-to-get-inside thing? Or maybe it’s the I’m-gonna-use-this-for-something-else-when-I’m-done thing? Whatever the “it” is, tins are the it-girl of packaging. This self-promotional piece from brand design agency, Workbrands, definitely has “it” and something sweet to boot.
I’m also a great admirer of corrugated paper – those exposed flutes add texture, earthiness and an unpretentious sense of getting down to business – so this outer box had me at square one. A pumpkin hue on the box closure, tins labels and mini brochure was a nice bright contrast without making your eyes squint.
The contents (artisan truffles) and the content (clever copy) memorably convey the central theme of the direct mail package: the sweet taste of brand. The cover of the mini-booklet is the first bit of copy you see (“We know what you’re thinking … ‘Not ANOTHER direct mail.’”). A parting fun analogy leaves you with a pleasant aftertaste of how the company is just like chocolate (lowers blood pressure, reduces stress and boosts creativity). Okay, I’ll bite!
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