Leap for Survival Invitation

 

A series of holes were drilled into recycled black card, representing tiny frogs eggs. Each hole had black gloss along the rim to represent the egg’s membrane. The invitation worked in a series of layers – upon opening, the eggs appeared to hatch into tadpoles. We used the distinct pattern of the Corroboree Frog as the colour scheme for both invitation and booking form, and the egg cluster motif was also used on the program cover and throughout the event.

– Steve Scott

 

The reason for this fund-raising dinner? Very special frogs. With fewer than 120 corroboree frogs left in the wild, Australia’s Taronga Zoo required a stirring concept for their charity event, and Another Colour gave them just that with the Leap for Survival invitation.

To create a sense of hope that invitees could help rejuvenate the corroboree’s population, the design team decided to use the frog’s breeding and lifecycle as its inspiration – eggs and tadpoles. The palette – black and yellow – matched the colors of the corroboree. A cluster of circles in five sizes was designed to represent the frog’s eggs. (This motif was repeated on the program cover and throughout the event.)

On the invite’s front cover, a double hit of spot gloss varnish on the egg cluster was not only a great contrast to the matte black ink, but also mimicked the shine of the egg membrane. Remove the invite from its sleeve and a blazing yellow background shows through a lattice pattern that has been intricately and painstakingly drilled into the egg cluster. Illustrations of tadpoles show through the voids. A rim of varnish remains giving the piece a dimensional quality.

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561-leap-1

 

 

Project Details

Title Leap for Survival Invitation Client Taronga Foundation Date July 2012 Design Another Colour Print Burwood Press Sydney, NSW, Australia Paper Mohawk Options 100PC White
130 DTC, 100 lb. Text

Production Details

Dimensions Invite: 140 x 140 mm
Program: 180 x 180 mm
Print Quantity 1,000 Production Time 2 weeks Printing Method Offset Number of Colors 2 colors + spot varnish
(double hit)
Finishing and Binding Drill, fold, glue,
hand assembled


2 Comments
  1. Margie 11 months ago

    Love it, Simply beautiful!

    • Aaron Berman 11 months ago

      So glad you liked it, Margie!

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