Gingerbread-Scented Cards

Holiday Card

One inhale of this self-promotional/holiday card and memories of one of my favorite childhood desserts (gingerbread with chocolate cream icing) came flooding back. Ahhhhh, scented varnishes are so much fun and adding that olfactory experience absolutely sets the printed piece apart from its unscented competitors.

And it was nice that you had to rub the card to release the scent – that way you have an extra excuse to feel the paper. Now let’s see – I wonder if they have turkey stuffing scent for Thanksgiving? Oh, I know! How about charred hot dog for the Fourth of July?!

Gingerbread-Scented Cards was featured as a Paper Inspiration.


Project Details

Title Gingerbread-Scented Cards Client Self-Promo Date November 2006 Design Ali Westcott and Brian Rockwell Print Concord Litho
Concord, NH
Paper IP Carolina C1S 10 pt

Production Details

Dimensions 5.25" x 8" Print Quantity 50,000 - 3 versions Production Time 4 days Printing Method Sheetfed offset of KBA Rapida Number of Colors 5/4 process + dry trap of gingerbread cookie scented varnish over CMYK Finishing and Binding Cut & fold

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