Wine Auction Invitation

With the Swiss Alps as inspiration, K2 Communications used an unexpected stock choice, an unusual fold and highly saturated four-color photographs to create a glistening invitation for this charity wine auction.

If you’re a purist, the general wisdom is that high-end full-color images look their best on white, coated stock. If you’re up for an adventure, you’re perfectly willing to try uncoated paper too. Here, the design team scales some awe-inspiring heights by selecting Esse Pearlized White. The images, printed offset, take on a warmth and glow and richness that surely wowed the invitees.

Given the graphic on the Swiss flag, an iron cross fold was clearly a perfect choice. The diecut shape allows the story to unfold on each panel in an interesting and organized progression. A silver mailing envelope adds another touch of shine and texture to convey the exclusive nature of the event.

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Project Details

Title Wine Auction Invitation Client University of Rochester Date August 2013 Design Monica Guilian, Claire Kaler Print Prestek
Rochester, NY
Paper Neenah Paper Esse Pearlized Textured White 105 lb. Cover

Production Details

Dimensions 25" x 25" Print Quantity 1,200 Printing Method Offset Number of Colors CMYK Finishing and Binding Diecut


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