FAME Open House Invitation

I am roaring in love with this 1920s, Prohibition-inspired open house invitation from the design team at Fame Retail. A simple enough idea: four round-corned cards, plus a cute pin to wear to the party, inside an envelope.

The first impression I had was that the invite had been done on leather! The blind debossed pattern on 100 lb. Eclipse Black Wausau Royal Complements Cover had fooled me – much to my delight.

Each card was laminated to create a double thickness. Good for two reasons: it hid the backside letterpress impressions and added a heft that bestowed an even more luxurious quality to the piece.

The fun copy gave a requisite nod to the by-gone era, but did so with a modern twist that is most appealing to a contemporary crowd. Recipients were required to R.S.V.P. to get their “password” admission for the festivities. This is a brilliant way of engaging the audience, creating buy-in, and serving as an enhancement to actually reply.

I raise my glass in salute to this wonderful design.

Fame Open House Invite was featured as a Paper Inspiration.

 

Project Details

Title FAME Open House Invitation Client FAME Date March 2012 Design Crystal Jensen, Kara Connolly, Bruce Edwards Print Studio On Fire
Minneapolis, MN
Paper Neenah Classic Crest Solar White 110 lb. Cover and 80 lb. Text; Wausau Royal Complements Eclipse Black 100 lb. Cover

Production Details

Dimensions 5" x 7" Print Quantity 750 Production Time 5 days Printing Method Letterpress Number of Colors 2 colors (black and silver metallic) Finishing and Binding Each of the 4 pages of invite were duplexed after printing to make 220C, varnish, blind debossing, diecut round corners


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