Grotefeld Hoffman Sales and Marketing Kit

Bridging the distance between a client’s initial experience with a company (often online these days) and that first face-to-face meeting can be challenging. That’s where printed marketing kits play a critical role. Faust Ltd. has executed this suite of materials in an unprecedented way (for a law firm), and it works magnificently.

The orange color is a welcome departure from the usual slate grays and navy blues so emblematic of legal branding. The simple sans-serif type on the logo gives the feeling of strength and a conservative flavor clients expect, while the tight crop lends a contemporary edge. Together, the elements evoke a professional, energetic and fearless identity that is sure to separate this company from the crowd.

A custom diecut capabilities piece nestles into a slit on the cover of the sales kit folder creating a memorable focal point and a dimensional experience the moment the package is pulled from its envelope.

Inside, brochures about the firm’s various litigation specialties have been designed with great photography and full color (also a departure for this traditional field). These pieces allow the kit to be customized for each client’s need. Duplex business cards and gorgeous Classic Crest paper wrap up a very compelling case of design.

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Project Details

Title Grotefeld Hoffman Sales and Marketing Kit Client Grotefeld Hoffman Date March 2013 Design Dave Pabellon Print Graphic Arts Studio
Barrington, IL
Paper Neenah Classic Crest Avon Brilliant White 70, 100 lb. Text,
80 lb. Cover;
Neenah Classic Crest Avon Brilliant White 80 lb. Cover duplexed with Mohawk Via Warm Red 80 lb. Cover

Production Details

Print Quantity 1,000 Production Time 2 months Printing Method Offset Number of Colors Brochures: CMYK
All others: 2 colors
Finishing and Binding Business cards: duplex
Folder: doubled up, diecut


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