A beautiful printed piece was the logical choice; we wanted to produce something that people would hang on to, not just throw away.
– Daren Guillory, Designer
When custom-wood-bat design company White Nuckle Sports needed a sports themed business card, they set out to create a card that knocked the ball out of the park.
Designing a strong business card was a no brainer, especially for a startup in a saturated and competitive market, explains Daren Guillory. “Because their product is rooted in craftsmanship – custom wood bats – it was an easy decision to create a business card that was equally considered and well-crafted.”
In addition to needing a card that made a great impression, they wanted something that could also double as a sales tool. “That’s why they chose to make the back of the card a custom order form – made complete with everything you need to order your very own wood bat.”
The design is a perfect blend of modern design and historic baseball vernacular, and the beautiful impression of the letterpress print produced by Workhorse Printmakers pairs perfectly with the texture of the custom duplexed paper providing a gorgeous pop of color.
While White Nuckle Sports initially thought to do a solid flood to achieve the contrast they envisioned for collecting information, Guillory recommended creating the custom duplex of Neenah Lettra Fluorescent White 220 lb. Cover with a backing of Astrobrights Solar Yellow 60 lb. Cover. Instead of trying to match a paper swatch to a PMS color, they opted to match their ink to the Solar Yellow stock. Not only did it prove to work in their favor, but it enabled them to add the gorgeous edge painting along the side of the cards as well.
“The duplexing turned out amazing and worked much better than a solid flood would. Plus, it allowed for a deeper impression that doesn’t show through to the other side,” he explains.
This business card does more than knock a ball out of the park. It hits a grand slam with craftsmanship, aesthetics, durability, and functionality.
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