Saad Branding + Design Identity

If your studio’s core business is strategic brand management, and you want to convey creativity and innovation, then you better make an impression – and a strong one – with your own identity. The suite for saadbranding+design’s own rebranding does precisely that with boldness and drama.

The black and white palette is chic and minimal. The unexpected message printed with glow-in-the-dark ink adds a playful touch as well as a literal reminder to think about the importance of branding. Every element was conceived and executed to support this idea.

From postcards and brochure to envelopes and stickers, the design team thought of everything and brought it all together coherently. One of my favorite pieces is the notebook (a gift for prospective clients). Those black pages with the accompanying silver ink pen and split Wire-O binding makes it beautiful and memorable.

Logistics on this many pieces with their variety of production requirements must have also been an organizational feat. Embossing, specialty inks, matching colors across papers and vendors. The results are superb.

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Project Details

Title Saad Branding + Design Identity Client saadbranding+design Date October 2012 Design saadbranding+design Team Print Centro Gráfico Ruy Barbosa, Campo Grande, MS, Brazil; Controlce+controlve Design, Gravinco, Optagraph,
Curitiba, PR, Brazil
Paper Neenah's Crane Lettra Ecru White 220 lb. DTC; Legion Arches Black 92 lb. Cover; Suzano Sulfite White 90 gsm; Suzano Couché Liso White 170, 230 gsm

Production Details

Print Quantity Business cards: 3,000; letterheads: 2,000;
folders: 300; envelopes: 100; brochures: 1,000; boxes: 50; postcards: 1,500;
notebooks: 50
Production Time Approximately 30 days Printing Method Offset, glow-in-the-dark, scratchie, pad Number of Colors One color Finishing and Binding Saddle stitch, wire-o




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