We learned to have fun with the theme and run with it. Plus, hand-assembly always goes good with cold beers.
– Shanan Galligan
Little known but much feared in German-speaking cultures, Krampus is the Yin to Santa’s Yang. While Santa gives gifts during Christmas, Krampus doles out punishment for bad behavior. (Uh oh.) The design team at Swink used this folklore to inspire a very inventive holiday self-promotion, the Krampus Defence Kit.
From the jingle bells (that keeps Krampus at bay) and non-skid socks (that help you run away) to the burlap bags (your prison if caught) and scissors (your tool for escape from said bag), the kit is full of color and texture. Each element has been carefully chosen to tell the tale of this mythic meanie.
Tactile French Poptone paper, corrugated delivery box, utilitarian typography, clever copy, and manual-styled illustrations come together to give the feel of a government-issued survival kit. The creativity even took an interactive bent with a Krampus Detector app for the iPhone.
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