NOE Undergarments Catalog

NOE-1

Lingerie … Undies … those articles of clothing so private that the Victorians called them “unmentionables.” But trust me, with a product catalog this tantalizing, there will be a whole lot of mentioning going on.

The inspiration for this new line of undergarments, a unique combination of the hard lines of cityscapes and feminine fluidity, calls for an unconventional marketing approach. Hence, a cover design that you might assume was for an after-hours club … solid black Plike stock with restrained touches of gold foil type, matching gold staples and spot satin varnish.

Inside, a model moves sensually across the pages of Porcelain Eco Silk in digitally printed color and quadtone photographs that are shot in an unexpected industrial setting of cold cement and hard steel. (No frilly boudoir clichés here.)

A small paragraph on page three (the only marketing copy besides the names of the garments themselves), invites the viewer to “Move beyond the boundaries …” This project has done that in a decidedly refreshing, contemporary way.

NOE Undergarments Catalog was featured as a Paper Inspiration.

 

Project Details

Title NOE Undergarments Catalog Client NOE Undergarments Date January 2013 Print BurdgeCooper
Los Angeles, CA
Paper Gruppo Cordenons Plike black
Unisource Porcelain Eco Digital Silk

Production Details

Dimensions 8 5/8 X 6 3/16" finished Print Quantity 500 Printing Method Digital, foil stamping, satin spot varnish Number of Colors 4 colors Finishing and Binding Scored, saddle stitched in gold


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