When Talent Isn’t Enough

Kristen Fischer

bk_kristenfischerToo many creative professionals focus too much on their artistic abilities and too little on their business interests. This book offers extensive, practical, and easy-to-apply business advice for writers, designers, and other self-employed creatives who want to:

Select a viable business model; Market themselves alongside seasoned pros, in-house talent, and established agencies; Understand the legalities of doing business; Overcome challenging situations with clients; Embrace self-promotion as a solo professional; Run a profitable, fulfilling business.

The author, self-employed copywriter and journalist Kristen Fischer, offers powerful strategies and practical stories from some of today’s most prominent creative leaders to help you thrive while self-employed.

Publisher: Career Press (January 2013) ISBN-10: 1601632509

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