Too many creative professionals focus too much on their artistic abilities and too little on their business interests. This book offers extensive, practical, and easy-to-apply business advice for writers, designers, and other self-employed creatives who want to:
Select a viable business model; Market themselves alongside seasoned pros, in-house talent, and established agencies; Understand the legalities of doing business; Overcome challenging situations with clients; Embrace self-promotion as a solo professional; Run a profitable, fulfilling business.
The author, self-employed copywriter and journalist Kristen Fischer, offers powerful strategies and practical stories from some of today’s most prominent creative leaders to help you thrive while self-employed.
Publisher: Career Press (January 2013) ISBN-10: 1601632509