Christopher Simmons Selects TNA Winner

“I was wondering if you could scan a QR code in a dark bar,” said Christopher Simmons, principal and creative director at MINE (San Francisco). “I actually crawled under my desk and tried it. It worked!”

Simmons, guest judge for PaperSpecs Gallery’s Take Note Award, put the Quarter One 2012 winning entry from Fizz Creative (Lakewood, Ohio) through its paces.

“Among the finalists, this was the most surprising piece. I didn’t expect anything from a coaster, and here I was interacting with it. I like the idea that you can be entertained, informed and engaged by a coaster instead of just mindlessly staring at it!”

Jasen Melnick and Katie Major, the principals at Fizz Creative, created this outstanding set of four coasters as a self-promotion piece to introduce potential clients to their personalities, their design firm, and their love for beer and wine.

Click here to get the back story on how the coasters were created.


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